AIDS, Communication, and Empowerment: Gay Male Identity and the Politics of Public Health Messages
Book format: An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.
Publisher: Routledge (9 April 1996)
By: Roger Myrick (Author)
- the relationship among gay identity, language, and power
- cultural studies of the historical development of gay identity
- studies in health communication about HIV/AIDS and health risk communication
- the political consequences of public health education about HIV/AIDS on gay men
- the political consequences of media representations of gay identity and its relationship to disease Based primarily on the French scholar Michel Foucault’:s critical, historical analysis of discourse and sexuality, this book takes a timely and original approach which differs from traditional, quantitative communication studies. It examines the relationship between language and culture using a qualitative, cultural studies approach which places medicalization theories in the broader context of histories of sexuality, the discursive development of contemporary gay identity, and recent public health communication.Author Roger Myrick explains how mainstream communication about HIV/AIDS relentlessly stigmatizes and further marginalizes gay identity. He describes how national health education stigmatizes groups by associating them with images of disease and “:otherness.”: Even communication which originates from marginal groups, particularly those relying on federal funds, often participates in linking gay identities with disease. According to Myrick, government funding, while often necessary for the continuation of community-based health campaigns, poses obvious and direct restrictions on effective marginal education. AIDS, Communication, and Empowerment allows for a rethinking of ways marginal groups can take control of their own education on public health issues. As HIV/AIDS cases continue to rise dramatically among marginalized and disenfranchised groups, analysis of health communication directed toward them becomes crucial to their survival. This book provides valuable insights and information for scholars, professionals, readers interested in the relationship among language, power and marginal identity, and for classes in gay and lesbian studies, health communication, or political communication.